AMYKARINE is a brand that seamlessly blends the worlds of art, fashion, and luxury, founded by a talented designer and artist Karine Brutijan. Growing up in a creatively rich environment, she was deeply influenced by her Armenian heritage and the artistic works that filled her childhood home. "I was surrounded by the masterpieces of Armenian painters," Karine explain, reflecting on her early years. "My father was a passionate collector, and it was impossible not to be inspired by the beauty and craftsmanship of these works." This exposure to fine art from such a young age sparked an enduring passion for design and creativity, which would later manifest in the creation of AMYKARINE.
The brand itself represents a marriage between the visual arts and fashion, with a clear commitment to creating luxury accessories that are as captivating as they are wearable. At AMYKARINE, the design philosophy is simple yet profound: "Accessories must not only be beautiful but also made with exceptional quality fabrics that make them stand out," says Karine. "I believe that the key to creating timeless pieces lies in their creativity and uniqueness." The designer is a firm believer that her scarves should do more than complement an outfit—they should make a statement.
This ideology is most apparent in AMYKARINE's latest collection, Sonnet, which draws inspiration from the rich history of English Romantic poetry. The collection is influenced by the works of literary giants such as Wordsworth, Shelley, and Byron, whose poems explore themes of nature, beauty, and emotion—ideas that resonate universally. "Romanticism, as an artistic and literary movement, spoke to people across Europe and beyond," Karine notes. "I wanted my scarves to reflect this universal appeal, transcending cultural and geographical boundaries." And this approach is exactly what makes AMYKARINE stand out; the brand does not focus on any specific cultural motifs but rather aims to weave together a tapestry of global influences.
For AMYKARINE, scarves are not just accessories; they are works of art that have the power to change the way a woman feels. "A scarf is one of the most powerful accessories," Karine says, "because it has the ability to elevate an outfit instantly." Whether worn as a statement piece or styled simply for warmth, AMYKARINE scarves serve to boost confidence and add a touch of luxury to any look. "I believe that scarves are a perfect blend of art and fashion," she adds, "and they can be worn in countless ways to express your individual style." Each design begins as a hand-drawn sketch, and the final product is a vibrant, carefully crafted silk scarf that encapsulates the vision and artistry of the brand.
The Sonnet collection is not only a tribute to literary classics, but also an embodiment of the AMYKARINE ethos: timeless elegance. "We never want our scarves to feel like fleeting trends," Karine explains. "I want them to be pieces that women can cherish and wear for years to come." To achieve this, the designer focuses on using the finest materials, and the scarves are produced in limited quantities to maintain exclusivity. "We only make 77 of each design," she shares. "Seven is a magic number—there are seven notes in music, seven colors of the rainbow, and seven continents. It’s a number that resonates with so many cultures and holds special significance to many people."
Since the brand's inception, AMYKARINE has garnered attention from women worldwide, with customers spanning from London to Paris, Delhi to Shanghai. The scarves have been embraced by women of all walks of life, from business executives to creatives, who appreciate the artistry and craftsmanship behind each piece. "It’s been incredible to see how many women from different parts of the world have connected with our designs," Karine reflects. "The response has been overwhelmingly positive, and it confirms that good design truly speaks a universal language."
One of the standout pieces in the collection is the Fairy Tale Wine Rose, a scarf that has become a fan favorite. Its flattering tones complement a wide range of skin tones, making it a versatile accessory for any wardrobe. "It’s the perfect scarf for women who love monochrome outfits but want to add a pop of color without clashing with their look," Karine explains. "It has the power to refresh any outfit instantly."
Despite her success, Karine remains grounded in her values and committed to the idea that great design is about more than just creating beautiful objects—it's about telling a story. "Fashion should never be about following trends," says Karine. "It should be about expressing yourself and staying true to your own sense of style." This belief is reflected in the brand's focus on quality, creativity, and individuality.
Looking back on her journey, she has no regrets. "Mistakes are just lessons," Karine says with a smile. "I’ve learned so much along the way, and I wouldn’t change a thing." And her advice to anyone thinking of starting their own business? "Be ready to dedicate everything to your passion—time, energy, and heart," Karine advises. "It’s a challenging journey, but if you stay true to your vision, the rewards are worth it."
As a global citizen who has lived and worked in various countries, Karine understands the importance of being well-equipped for life on the go. Her advice to women constantly on the move is simple: "Travel light, but travel smart. A silk scarf is the perfect travel companion—it’s lightweight, versatile, and can elevate any outfit, no matter where you are in the world." Whether you're heading to a business meeting in London or a weekend getaway in Paris, an AMYKARINE scarf can be the finishing touch that pulls your look together.
The designer' love for design, quality, and culture shines through in everything she creates. "I believe in the power of art and fashion to transcend boundaries and bring people together," Karine say. "At the end of the day, I want my scarves to be more than just fashion accessories—they are meant to make women feel empowered, confident, and beautiful, wherever they are."
For those seeking to embrace timeless luxury and wear a piece of art, AMYKARINE offers an experience that goes beyond fashion—it's about embracing a philosophy that celebrates creativity, culture, and individuality. See AMYKARINE beautiful creations at: www.amykarine.com
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